Facebook Image & Ads Sizes – 2022 Design Guide

Digital Marketing, Social Media, The Basics | 0 comments

Discover all the important Facebook image and ad sizes + other essential information in this 2022 design guide.

General recommendations

  • Image size at least 1080 x 1080 pixels 
  • Image file type png or jpg 

Text recommendations for Facebook Image Ads

  • Headline: 40 characters
  • Primary text: 125 characters 
  • Description: 30 characters

Facebook character limits guide

  • Username: 5-50 characters
  • Post: 63206 characters
  • Page description: 255 characters
  • Comments: 8000 characters

Post image sizes

Image TypeSizeAspect Ratio
Facebook Profile Picture400 x 400 px1:1
Facebook Event & Group Cover Photo1920 x 1005 px1.91:1
Facebook Business Page Cover1200 x 674 px16:9
Facebook Profile Cover Photo1125 x 633 px2.7:1
Facebook Photo Post1200 x 630 px1.91:1
Facebook Video Post1280 x 720 px16:9
Facebook Stories1080 x 1920 px9:16

Ads image sizes

Ads Image TypeSizeAspect Ratio
Facebook Ad (Carousel)1080 x 1080 px1:1
Facebook Ad (Single Image)1200 x 628 px1.91:1
Facebook Catalog Image1080 x 10801:1

Joanna Ata

I know how hard things can get when you are trying to figure out everything by yourself, but you shouldn`t. Being there myself I understand all the anxiety, fears, and desires that you have. For the past few years, I had the amazing chance to work closely with many different entrepreneurs and business owners, to be there for them, when there were ups and downs. Now I want to help as many people as possible to grow a successful business.