General recommendations
- Image size at least 1024 x 512 pixels
- Image file type png or jpg
Text recommendations for Twitter Ads
- Text Ads: 280 characters
- Standalone Image Ads: 280 characters
- Image Ads with Website Buttons: 280 characters
- Video Ads: 280 characters
Twitter character limits guide
- Twitter Post: 280 characters
- Twitter DMs: 10000 characters
- Twitter Handle: 15 characters
- Twitter Profile Name: 50 characters
- Twitter Bio: 160 characters
Video Resolution and Size
- Minimum resolution: 32 x 32
- Maximum resolution: 1920 x 1200 (and 1200 x 1900)
- Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)
- Maximum frame rate: 40 fps
- Maximum bitrate: 25 Mbps
- All videos posted to Twitter that are 60 seconds or shorter will automatically loop.
- All Twitter users can create clips up to 140 seconds in length, though some users can be granted access by their Twitter partner manager to allow creation of clips up to 10 minutes in length.
Post image size
| Image Type | Size | Aspect Ratio |
| Twitter Profile Picture | 400 x 400 px | 1:1 |
| Twitter Banner | 1500 x 500 px | 3:1 |
| Twitter Timeline Photo | 1024 x 512 px | 2:1 |
Ads image sizes
| Ads Image Type | Size | Aspect Ratio |
| Twitter Standalone Image Ads | 1200 x 1200 pixels 1200 x 628 pixels | 1:11.91:1 |
| Twitter Image Ads with Website Buttons | 800 x 418 pixels 800 x 800 pixels | 1.91:11:1 |
| Twitter Video Ads | 1200 x 1200 pixels | 1:1 |
