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The Use of AI in Digital Marketing: Optimizing Ads on Meta and Google
Learn how AI is transforming digital marketing by optimizing ads on Meta and Google. Discover the top 4 ways AI can enhance your ad targeting, placement, and messaging for maximum performance.
Beyond Clicks and Impressions: Why ROAS is the Metric That Matters
ROAS can help businesses make data-driven decisions about their advertising budgets. By focusing on campaigns with the highest ROAS, businesses can maximize their advertising dollars and generate the greatest possible return on investment.
The Constant Planning – How do you avoid failing while you are failing
As I often say, “Even the best plan without action will not save you from failure.” A plan is only as good as the actions you take to implement it.
Twitter Image & Ads Sizes – 2022 Design Guide
Discover all the important Twitter image and ad sizes + other essential information in this 2022 design guide.
Instagram Image & Ads Sizes – 2022 Design Guide
Discover all the important Instagram image and ad sizes + other essential information in this 2022 design guide.
3 Steps to Set Your Business Goals in 2022
Success will not come overnight, but believe me, if you stick to your purpose at the end of this year you will see how many milestones you reached.
Facebook Image & Ads Sizes – 2022 Design Guide
Discover all the important Facebook image and ad sizes + other essential information in this 2022 design guide.
What are your weaknesses?
Surround yourself with people who compliment your weaknesses and personality and who bring different skills to your business and projects. This will definitely help and keep you on the right track especially during those times of doubt.
I am not your audience. And that’s ok
My service or product is not for everyone. This is the revelation I got not from one but from two of my private clients this week.
The Basics: The AIDA model
I remember when my university teacher introduced us to the AIDA model. I stared at the smart whiteboard as she explained every step. Once she was done the only thing that I thought was how obvious it is, and how much sense it all makes. And while it might seem like...
Are you ready to start your own business?
“If we look at fear "without fear" at least once, we will get an idea of its dual aspect: on the one hand, it can activate us, on the other - paralyze us.”
Getting an investment: How? Where? When?
The main step before you look for investment is to consider if you really need one. Many companies use bootstrapping because sometimes the best funding option is not to seek investment at all but to focus on execution and build traction without outside interference
Facebook Group vs. Facebook Page – One Really Simple Example
Facebook Group vs. Facebook Page I had a call with one of my great clients last week and we discussed this topic. He has created both Facebook page and Facebook group for his business, but he wasn`t sure what to post in each of those. Should he post different...
The Bounce Rate – Try To Answer These Three Questions
Let's say it. If your business is operating online you MUST use at least some type of analytical tool. In the most cases this is Google Analytics. This tool is really, really powerful. And if you know where and what to look for, you can easily identify the holes in...
No such thing as overnight success
So many entrepreneurs and people in general believe that ‘overnight success’ exists and become frustrated when it does not happen to them. In the technology boom we are experiencing, we are encountering not only innovation growth, but also sky-rocking expectations....
Getting an investment, Part 3
Getting an investment is a long and frustrating process. In the previous two articles we discussed various types of investment and what entrepreneurs need to prepare in order to get some. Assuming that you figured that out and you have your pitch deck ready, now is...
Getting an investment, Part 2
In the previous article we discussed ‘What is the best funding type for your company?’ and now you have an answer, you have the opportunity to take the right action in order to get the desired investment. Yes, we need an innovative, world-changing, disruptive idea....
Getting an investment, Part 1
Building your startup not only requires time and skills, you also need to have capital. Of course, this depends on the type of the business that you are starting. Service-based businesses usually do not require a big investment. On the other hand, startups building...
Is there a market for your idea?
The question that you will probably hear a thousand times from so many different people is: ‘Is there a market for your idea?’ Especially when it comes to the investors, as this one is their favorite! If you are new to entrepreneurship and if you haven’t tried...
3 Steps to overcome rejection
It is indeed an exciting journey to become an entrepreneur. The moment when that one idea strikes, you feel like you have all the power in the world in your hands. The passion and the motivation are keeping the fire alive. You invest months of hard work and...
Behind every successful entrepreneur there is a team
There are so many examples of entrepreneurs coming up with a similar or even the same idea, and one succeeds and the other one fails. The main reason for why this happens is the type of team that stands behind the entrepreneur. Growing your company with a great...
Five reasons why entrepreneurs avoid using project management systems
To build a successful business from a single idea is a hard job. The path is long and it is full of different challenges such as finding the right team, providing capital or planning, and managing day-to-day tasks. In today`s fast changing business environment, it...
