Marketing Strategy

Advertising Strategy

Ads, ads, ads

Maximize your brand’s reach and engagement through precision-targeted ad campaigns. Our tailored advetising strategies ensure your brand connects with the right audience at the right time, leveraging data-driven insights to achieve the highest return on investment (ROI).

Whether you offer B2C or B2B services, the experts from our team are dedicated to deliver the most comprehensive advertising strategy 

Starting with an in-depth audit of your current marketing efforts and a thorough competitor analysis, we lay the groundwork by understanding the landscape you’re operating in. We also dive deep into your target audience’s behaviors and preferences to ensure our strategy is precisely tailored to their needs.

Our approach is dynamic, adjusting in real-time to market trends and feedback to continuously refine our advertising strategy. This ensures your marketing efforts remain effective, relevant, and aligned with your business objectives, driving growth and strengthening your market position.

What does our advertising strategy includes:

9

Current Business State

We begin with a thorough assessment of your business’s current position, evaluating its strengths, weaknesses, opportunities, and threats to establish a solid starting point for strategic planning.

9

Audience Analysis

We will identify and categorize target audiences based on demographics, behavior, and interests to tailor your ad campaigns effectively. This includes creating detailed buyer personas and understanding their online habits.

 

9

Multi-Channel Ad Campaigns

We deploy ads across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more to maximize reach and impact. This involves creating a cohesive strategy that leverages each platform’s unique strengths.

9

Ad Design and Copywriting

We will propose compelling visuals and persuasive copy to captivate your audience and drive engagement. 

9

Retargeting and Remarketing

Re-engage users who have previously interacted with your brand through personalized ad experiences, increasing the likelihood of conversion and reducing customer acquisition costs.

 

9

KPIs

The final phase focuses on measuring success. We establish clear KPIs and performance metrics to track the effectiveness of your marketing strategy, allowing for data-driven decisions and continuous improvement.

Our Process

Our process is designed to be efficient and transparent. We have done this thousands of times and streamlined the process into just four steps to ensure that it involves you but also respects your time.

What to expect

We lay the foundation for your business’s growth by creating an advertising strategy that’s in sync with your objectives, improving both efficiency and effectiveness. It gives you an edge by revealing how to uniquely position your business in the market, capturing attention and value distinctively.
The advertising strategy will help you allocate your marketing budget, ensuring investments directly support your strategic goals. With specific KPIs and metrics, you can track your marketing performance, fine-tune your strategies, and continually enhance your approach.

Our advertising strategy acts as a comprehensive guide to navigate the competitive landscape successfully, making informed marketing decisions that drive your business forward.

What our clients say about us?

Dr. Nirala Jacobi
Joanna from Liatto was my Social Media manager in 2022/24 -- I appreciated her efficient and professional manner. She is also very knowledgeable about online marketing and memberships....
Read More
I recommend her services
Joanna from Liatto was my Social Media manager in 2022/24 -- I appreciated her efficient and professional manner. She is also very knowledgeable about online marketing and memberships.  I recommend her services to anyone who is looking for professional help in these areas.
Dr. Nirala Jacobi
I recommend her services
Chris von Cossel
Joanna from Liatto has been an excellent business coach, web designer and website consultant. She greatly and successfully helped us to turn our old dinosaur company into a modern business ...
Read More
Chris von Cossel
Joanna from Liatto has been an excellent business coach, web designer and website consultant. She greatly and successfully helped us to turn our old dinosaur company into a modern business with a strong internet presence. With her support, our online sales have increased by 25%.
Xyli Leonis
Joanna is an outstanding professional. She understood our concept and make exactly the website we needed. She created not only a beautiful website but also focused on every small detail. ...
Read More
Xyli Leonis
Joanna is an outstanding professional. She understood our concept and make exactly the website we needed. She created not only a beautiful website but also focused on every small detail. It is a real pleasure for us and our visitors to visit and use the website. Extremely correct, organized and adhered to deadlines.
Xyli Leonis
Xyli Leonis
Dr. Jody Stanislaw
Joanna from Liatto was a dream come true. After looking for a perfect fit for over a year, she was more than I could have ever asked for! She ...
Read More
Dr. Jody Stanislaw
Joanna from Liatto was a dream come true. After looking for a perfect fit for over a year, she was more than I could have ever asked for! She is so on top of everything, gets tasks done asap, she takes initiative and comes up with great ideas that I didn't think about on my own. As an extra bonus, she is a lovely person with a great personality! I HIGHLY recommend her!
Dr. Jody Stanislaw
Dr. Jody Stanislaw
Sherri Snelling
Joanna from Liatto is a great collaborator for a variety of my business design needs. Whether it is Web design optimized for mobile, campaign logos, ads and...
Read More
Sherri Snelling
Joanna from Liatto is a great collaborator for a variety of my business design needs. Whether it is Web design optimized for mobile, campaign logos, ads and brochure designs, social media graphics, editing videos – all of her work is done in a timely manner and captures the aesthetic vision I had for these projects. She is wonderful to work with and I find her fees very competitive for the quality she delivers. I highly recommend her work.
Sherri Snelling
Sherri Snelling
Ric Parks
Joanna from Liatto is among the most exceptional people I’ve ever had the pleasure of working with: super smart, efficient, always on point, and highly skilled....
Read More
Ric Parks
Joanna from Liatto is among the most exceptional people I’ve ever had the pleasure of working with:  super smart, efficient, always on point, and highly skilled.  I can always depend on her for clarity and straightforward truth without a hint of ego.a.
Joanna has been the key driver for all of AfterVault’s growth and we couldn’t have done it without her.She increased AfterVault’s customer base by over 200% in the space of a year and took our user growth from almost 0 to a steady flow of sign ups and paying subscription customers.  Our social media footprint truly shines and we now have an excellent grasp of our customers and markets through her expert use of split testing, PPC, and publicity
Ric Parks
Ric Parks
Amichai Cohen
It has been such a blessing to work with Joanna from Liatto. She helped to take my business to the next level in ways I could not do myself...
Read More
Amichai Cohen
Live Kabbalah
It has been such a blessing to work with Joanna from Liatto. She helped to take my business to the next level in ways I could not do myself. As a kind, patient and diligent professional she really cares and puts the effort to help her clients reach excellence. I am so happy with Joanna’s marketing services and certain that anyone seeking to grow their brand and online presence will benefit from her experience, professionalism and wisdom.
Amichai Cohen
Amichai Cohen
Live Kabbalah
Ben Carter
Joanna has been an integral part of our team pretty much from the inception of the product. She has been immense in her ability to take a very loose...
Read More
Ben Carter
Bright Network
Joanna has been an integral part of our team pretty much from the inception of the product. She has been immense in her ability to take a very loose brief and execute on it quickly and with real quality. We have seen Joanna review, design, and implement a new user experience across our website and Technology platform whilst simultaneously running all B2B marketing – always reviewing and adjusting based on her insightful reporting. She never is phased, is able to work independently, and continued to keep us on track throughout the programme. As a team we have been very thankful of Joanna’s work and would welcome the opportunity to work with her on future projects!
Ben Carter
Ben Carter
Bright Network
Jonathan Guennoc
I’ve been working with Joanna from Liatto on various projects, as website developer, digital marketing specialist and community manager. She is very skilled, experienced, she...
Read More
Jonathan Guennoc
Kab`inn
I’ve been working with Joanna from Liatto on various projects, as website developer, digital marketing specialist and community manager. She is very skilled, experienced, she has very good business and technical recommendations and great communication skills. Most of all I appreciate her “multi-expertise” profile, her reactivity and her speed of working. I strongly recommend working with her, it is hard to find such profile!
Jonathan Guennoc
Jonathan Guennoc
Kab`inn
Katrin Dimitrova
Joanna is great in every way, works fast, is extremely positive and responsive and can rely on 100%. I am very pleased with the work that I have done and I ...
Read More
Katrin Dimitrova
Joanna is great in every way, works fast, is extremely positive and responsive and can rely on 100%. I am very pleased with the work that I have done and I recommend it without hesitation!!
Katrin Dimitrova
Katrin Dimitrova

Our happy clients