Negative Wear

Negative Wear specializes in offering unique designs and premium quality clothing either online and in-store and it’s already a well-known company in the Bulgarian apparel market. This business-to-consumer (B2C) e-commerce company, since was established in 2018, takes pride in its commitment to Bulgarian craftsmanship and attention to detail. 

The company did not have a dedicated social media manager, which was essential to connect with its targeted customers. In addition, their initial website quickly became outdated, affecting conversion rates and had a negative impact on the overall effectiveness of online sales.

Liatto services used:

  • E-commerce Website Development

  • Ads Management (Meta Ads)

  • Social Media Management (Facebook, Instagram)
  • Email Marketing Campaigns

increase in sales in 2023 compared to 2022


Return on Ad Spend (ROAS), highlighting the cost-effectiveness and high return of the advertising campaigns


growth in profile visits on Meta

The Results

Our proficient social media management and targeted email campaigns ensured consistent engagement of Negative Wear’s target audience. Moreover, to align with modern consumer expectations and ensure a seamless shopping experience, the launch of the new e-commerce site was crucial.

Combining Social Media, Ads and Email Marketing. 

Understanding and meeting specific client needs is essential to succeed. Negative Wear overcame challenges and achieved its goals thorough a holistic digital marketing strategy crafted by Liatto. This case shows how effective digital marketing can promote growth and success in the competitive fashion industry.