by Joanna Ata | Apr 16, 2023 | Ads, AI
Artificial intelligence (AI) is revolutionizing digital marketing. In particular, AI is transforming the way businesses advertise on major platforms such as Meta and Google. By utilizing AI algorithms, you can optimize your ads to reach your target audience more...
by Joanna Ata | Mar 23, 2023 | Digital Marketing, Growth Marketing
Running ads? Are you accurately measuring the success of your ads? It’s crucial to align your KPIs with the goals of the ads. For instance, if you’re aiming to increase brand recognition, focusing solely on conversion rates isn’t ideal. Conversely,...
by Joanna Ata | Mar 17, 2023 | Digital Marketing, Growth Marketing
Failing is a natural part of life. We all experience setbacks, disappointments, and failures at some point in our lives. However, how we respond to failure is what makes all the difference. One way to avoid failing is to set a good plan and try to stick to it....
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