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Beyond Clicks and Impressions: Why ROAS is the Metric That Matters

Beyond Clicks and Impressions: Why ROAS is the Metric That Matters

by Joanna Ata | Mar 23, 2023 | Digital Marketing, Growth Marketing

Running ads? Are you accurately measuring the success of your ads? It’s crucial to align your KPIs with the goals of the ads. For instance, if you’re aiming to increase brand recognition, focusing solely on conversion rates isn’t ideal. Conversely,...

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