by Joanna Ata | Mar 23, 2023 | Digital Marketing, Growth Marketing
Running ads? Are you accurately measuring the success of your ads? It’s crucial to align your KPIs with the goals of the ads. For instance, if you’re aiming to increase brand recognition, focusing solely on conversion rates isn’t ideal. Conversely,...
by Joanna Ata | Feb 2, 2022 | Uncategorized
I have worked hard to build something from nothing. And just like many new business owners, I’ve gone through a lot of trial and error during my entrepreneurship journey. My digital marketing agency is not my first business, but it is the first one to have...
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