Digital marketing
Email Marketing
Keep Your Customers Engaged
The Email Marketing shows one of the best return of investment (ROI) compared to the other marketing channels out there.
We fully understand how to use the power of email marketing to help you grow. And we are here to assist you with creating an email strategy that will help you connect and nurture every prospect, making sure he receives the most relevant, important, and interesting information based on the stage of the customer journey he is at.
Email Marketing – the most cost-effective channel with the lowest cost per conversion.
What’s important about Email Marketing is that it keeps your customers informed and engaged. Whether it is just a simple update about your brand or a newsletter email, those who’ve signed up for your list already made a commitment and will likely enjoy receiving these emails (as long as you give them enough value). This makes Email Marketing the most cost-effective channel with the lowest cost per conversion.
Our Process
There are some crucial steps involved in creating and managing effective email marketing campaigns.
You said Yes!
Once you agree to work with us, we will send you the contract to sign, a questionnaire, and instructions on everything we need from you.
Brief & Defining Goals
As with every other campaign, we must first understand your business and what you want to achieve, then set a measurable campaign goal.
Selecting the best audience segment
Choosing the appropriate audience segment that aligns with the campaign goal. We will help you segment your audience to make sure every one that subscribed to you email list gets the most relevant information. This is particularly important for e-commerce store that what to drive sales via email marketing.
Creating the perfect copy
Creating content that perfectly aligns with the campaign goals and tone of voice of the brand. After the segmentation, we will draft an email funnel and craft copy and sequences that will speak to your audience with your unique voice. We know what titles work, so we make sure we set the ones that will result in the best open rates.
Design a template
We will help you with creating an eye-catching design template which is essential for an effective email marketing campaign.
Analyze & report
Depending on the campaign goals, we will constantly track and analyze the campaigns and make the necessary changes if needed.
Measuring the Effectiveness
of Email Marketing Campaign
The email marketing tools we use offer the ability to track what happens after you have sent out your email campaign.
You will be able to track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates.
We will constantly analyze those metrics to have a better understanding of how your email campaigns are performing and determine the next steps to improve the metrics in the campaigns.
What to expect
Email marketing can be an important part of every stage of the customer journey. Our task at Liatto is to create a campaign that will deliver the most relevant content to the users in each of those stages.
Awareness Stage – For the users in this stage, we can create a “Welcome” series of emails that will introduce the brand and its benefits. This way we can tell more about the brand and its culture and the product and service it offers.
Consideration Stage – In this stage, we can use different templates to make the approach more personalized. Here we can go into more detail about the brand and its product or service. We can also add some positive customer feedback about the brand to eliminate any concerns in the users.
Action (Purchase) Stage – In this phase, it is crucial to offer the most suitable and relevant product or service to the consumer. It is important to make even more efforts in helping the user become a customer. The most suitable campaigns could include special offers, reviews from previous customers, or using top products.
Advocacy (Loyalty) Stage – Most companies still ignore this stage which is crucial for keeping the customers happy and make the relationship with them even stronger. Several email campaigns can help with that like, informing the customer of new products or similar to the ones he’s already purchased, asking for feedback or even creating a loyalty program that includes special pricing.
What our clients say about us?
Our happy clients
