Marketing Strategy
Comprehensive Marketing Strategy
Start with strategy
Investing in your marketing strategy will save you thousands of dollars in implementing the wrong steps.
At Liatto, we start by understanding where your business stands and the competitive landscape it operates within. We then tailor our efforts to identify and connect deeply with your audience, creating a resonant content strategy and employing strategic channels for maximum impact. Our comprehensive marketing strategy looks at your digital marketing funnel and the guidelines that will best fit your business and goals.
Whether you offer B2C or B2B services, the experts from our team are dedicated to delivering the most comprehensive marketing strategy
Starting with an in-depth audit of your current marketing efforts and a thorough competitor analysis, we lay the groundwork by understanding the landscape you’re operating in. We also dive deep into your target audience’s behaviors and preferences to ensure our strategy is precisely tailored to their needs.
Our approach is dynamic, adjusting in real-time to market trends and feedback to continuously refine our strategy. This ensures your marketing efforts remain effective, relevant, and aligned with your business objectives, driving growth and strengthening your market position.
What does our strategy includes:
Current Business State
We begin with a thorough assessment of your business’s current position, evaluating its strengths, weaknesses, opportunities, and threats to establish a solid starting point for strategic planning.
Market Research
This phase involves a deep dive into the market, identifying the drivers, restraints, opportunities, and challenges your business faces. A SWOT analysis further clarifies your strategic direction by pinpointing internal and external factors.
Competitor Analysis
We closely examine your competitors, highlighting their strengths and weaknesses. This comparison helps us understand your business’s competitive stance and how it can be uniquely positioned for success.
Target audience
Identifying your key target audience is crucial. We define buyer personas and segment customers by their specific needs and problems, ensuring our marketing efforts are targeted and effective.
Digital Marketing Funnel
This phase covers the entire digital marketing funnel, from content creation to channel selection, content timing, landing page optimization, advertising strategies, and SEO. Each element is designed to attract, engage, and convert your target audience.
KPIs
The final phase focuses on measuring success. We establish clear KPIs and performance metrics to track the effectiveness of your marketing strategy, allowing for data-driven decisions and continuous improvement.
Our Process
Our process is designed to be efficient and transparent. We have done this thousands of times and streamlined the process into just four steps to ensure that it involves you but also respects your time.
You said Yes!
Once you agree to work with us, we will send you the contract to sign, a questionnaire, and instructions on everything we need from you.
Strategic preparation
After we receive the questionnaire, our team will begin auditing your account, current marketing efforts, any data you have, competitors, and your audience.
The magic
Once we have everything we will book a special strategy call. Next, we will start developing your marketing strategy and update you on the progress.
Your Strategy
Your strategy is ready! We will schedule a strategy presentation, where you will answer all your questions or onboard your marketing team.
What to expect
We lay the foundation for your business’s growth by creating a comprehensive marketing strategy that’s in sync with your objectives, improving both efficiency and effectiveness. It gives you an edge by revealing how to uniquely position your business in the market, capturing attention and value distinctively.
The comprehensive marketing strategy will help you allocate your marketing budget, ensuring investments directly support your strategic goals. With specific KPIs and metrics, you can track your marketing performance, fine-tune your strategies, and continually enhance your approach.
Our strategy acts as a comprehensive guide to navigate the competitive landscape successfully, making informed marketing decisions that drive your business forward.
What our clients say about us?
Our happy clients
